Roblox Lawsuit Claims Hidden Tracking Used to Monetize Kids Data

Roblox hit with class action over alleged secret tracking of kids’ data; lawsuit claims privacy law violations and unauthorized data sharing.

Roblox, a platform known for its popularity among children and teens, is now the focus of a class action lawsuit that accuses the company of covertly harvesting data from its youngest users.

Filed in a California federal court by plaintiffs Michael and Salena Garcia, the suit claims Roblox has been quietly monitoring players without proper consent. According to the 45-page complaint, Roblox uses hidden tracking tools to collect a wide range of data, from keystrokes and chat messages to mouse activity and search queries.

The lawsuit also alleges that the company links these interactions to individual devices using unique identifiers. This allows Roblox to build detailed behavioural profiles of players, which the plaintiffs say are used for targeted content and shared with third-party advertisers.

Roblox has been secretly collecting ...