Review: Sodapop Bluetooth Speaker

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Brands spent an incredible $247 billion on social media ads in 2024. Get it right and it’s a phenomenally good platform for targeted selling. It has rocketed countless tiny brands to viral fame, and made their fresh-faced founders unimaginably rich.

It can also be a wonderful space to find new and exciting products, and the Slack channels at WIRED are continually pinging with links to interesting ideas and cool concepts. Responses range from “Love this!” and “If this exists, we have to test” to “Call this in now!” and “Stand down, it’s just AI.” Then, a few months ago, a link to the Sodapop Bluetooth speaker was shared, with the question, “Does this really work?”

Sodapop is a one-of-a-kind ...