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Report says global TWS market will see 33% YoY growth in 2021


(Image credit: Srivatsa Ramesh)

The global True Wireless Stereo (TWS) market is expected to grow an impressive 33% year-over-year (YoY) in 2021, reaching 310 million units.

According to Counterpoint Global Hearables (TWS) Market Forecast, the  TWS market grew 78% YoY in 2020 despite the general economic slump triggered by the pandemic. The market beat the estimates in 2020 to touch 233 million units.

As the Covid-19 situation has not eased in many countries, the report said, the pent-up demand for premium TWS devices is unlikely to grow exponentially until late Q3 2021. Brands like Apple are expected to launch next-generation products from Q4 onwards. The low-to-mid-end growth will continue to grow at a fast pace.

Apple tops, but doesn't grow

In terms of brands, Apple dominated the market, but its share declined steadily through the year and fell below one-third of the TWS market.

This year, it will remain ...


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