Reddit's AI-Powered Ads To Highlight Positive Community Comments

Aiming to transform user-generated content into actionable marketing ads, Reddit unveiled its "Community Intelligence" suite this week at the Cannes Lions International Festival of Creativity. This AI-powered platform promises to redefine how advertisers connect with their audiences by leveraging the vast and real (and only positive) conversations happening across Reddit's nearly two decades of posts and comments.

At the core of Reddit Community Intelligence are two new products, both currently in alpha testing—Reddit Insights and Conversation Summary Add-ons:

• Reddit Insights acts as an AI-driven social listening tool, sifting through Reddit's massive archive of over 22 billion posts and comments to deliver real-time, targeted insights to marketers. The goal is for any brand to be able to instantly gauge public sentiment on a new product, identify emerging cultural trends, or even test creative concepts before launching a full-blown campaign—all by using unfiltered Redditors opinions, for better or ...