Pinterest has its own AI assistant now

Pinterest is adding a new way to find clothes, furniture and other sources of aesthetic inspiration through its app. It's called Pinterest Assistant, and it's an AI-powered search and recommendation tool that uses knowledge of your Pinterest activity to tailor its responses.

Whereas other search features work best when you have a specific thing you're looking for in mind, Pinterest says the Pinterest Assistant is meant to handle more open-ended requests. Asking for pillows that match your "living room decor" is supposed to be enough for the AI to surface interesting results. To do that, the Pinterest Assistant looks at the items you've saved and the boards you've created (for example, a board full of living room decor inspiration), compares it with the things Pinterest users with similar taste have saved and displays visual results tailored to you.