Oura Ring 4 gets new ceramic options and a charging case

Oura’s fourth-generation smart ring has been on the market for around a year, but the company is still looking to broaden its appeal. Today, Oura is launching a version of the Ring 4 clad in Zirconia Ceramic, offering a combination of durability and eye-catching color. The Ring 4 Ceramic comes in four colors: Cloud (white), Midnight (dark blue), Petal (pink) or Tide (pale green), all of which are priced at $499.

The company is talking up the various benefits of these new rings, explaining how durable the new ceramic coating is. For a start, since the color is embedded into the material, it’ll be very difficult to spot any scratches and bumps. Not to mention that ceramic is sturdy enough that you’ll probably not be able to damage it unless you go out of your way to do so. In fact, Oura says the bigger issue ...