'Our viewpoint is that we are trying to help consumers around the world': Micron finally breaks silence on claims it abandoned customers by dropping the Crucial memory brand

• Micron says consumers are still being served despite ending the Crucial brand
• Enterprise DRAM demand now consumes over half of the overall global memory supply
• Adjusting production for different DRAM sizes can reduce total output

Micron has addressed criticism following its recent decision to retire the Crucial SSD and memory brand, clarifying the company is not abandoning consumers entirely.

The announcement comes after months of speculation that Micron is prioritizing enterprise-grade DRAM and storage for AI projects, leaving PC builders and hobbyists facing supply shortages and rising prices.

In a recent WCCFtech interview, Christopher Moore, Micron’s VP of Marketing for Mobile and Client Business, emphasized that the company continues to supply memory to OEMs, including LPDDR5 modules for laptops, while reallocating resources toward high-demand enterprise sectors.