Orange Amps' new noise-cancelling headphones suggest it still hasn't learned Marshall's smartest lesson

• Orange 'O' Edition Mk II ANC headphones announced
• 40mm drivers, 50-hour battery life, customizable ANC and 10-band EQ
• $229 / £169 / about AU$352

Orange has announced new headphones, and I think it's missed a key trick again: even if they turn out to be the best headphones ever made, they don't look very Orange.

What I mean by that is that Orange is one of the most recognizable brands in audio thanks to a very consistent visual style. Whether it's a Thunderbird 50 guitar amplifier or the Orange Box bluetooth speaker, if its Orange it's orange.

But the new Orange 'O' Edition Mk II ANC headphones are not. And its previous headphones weren't either.

I think that's a shame, because Orange has generally been very faithful to its decades-long history of iconic, orange-colored amps.

Marshall has always absolutely nailed this, so ...