Oracle's agentic Fusion play - from system of record to system of outcomes

Today at AI World London, Oracle announced twenty-two new Fusion Agentic Applications and significantly expanded AI Agent Studio. Steve Miranda, Executive Vice President of Applications Development, said that the goal is to move enterprise software beyond "passive systems of record" toward applications that can reason, decide, and act in pursuit of defined business objectives. In its own words, Oracle is shifting Fusion from a system of record to a system of outcomes.

For buyers, this is well beyond the capabilities of copilots and generative AI assistants. Those tools may have provided a marginal uplift in productivity (and even that is debatable), but this suite of agentic applications essentially changes how work gets done.

The speed at which this has moved is worth acknowledging. Eighteen months ago, Oracle was embedding large language models to generate text across Fusion - item descriptions, report summaries, etc. Useful, but limited and incremental. Then came individual ...