OpenAI Wants ChatGPT to Be Your Personal Shopper Ahead of Black Friday

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ESPN, Tom's Guide and Wired, among others.

ChatGPT shopping research is a new, more advanced shopping assistant that gives the AI chatbot more ways to help users find the right products and is available now for all users on mobile and web ahead of Black Friday, OpenAI said in a press release Monday.

Unlike the ChatGPT shopping release earlier this year, this new version asks clarifying questions and "researches deeply across the internet," OpenAI said. It is powered by a GPT-5 mini model and is tuned to look at high-quality review sites and Reddit to help find products. For shopping tasks ...