OpenAI adds shopping features to ChatGPT Search

OpenAI, which spends far more money than it takes in, is trying something new to stanch the bleeding. The company just announced that all users, including on the free tier, can shop from ChatGPT Search. "You can now search for a product, compare options and buy products in ChatGPT," OpenAI said in a press release. Categories currently available include fashion, beauty, home goods and electronics, with expansion to more categories set to come later.

The search results you'll obtain are "chosen independently and are not ads," the company promises. The updates are available in 4o and are rolling out to ChatGPT Plus, Pro, Free and even logged-out users. Along with the shopping, OpenAI introduced search in WhatsApp, enabling users to send a WhatsApp message to ChatGPT to get up-to-date answers. Also new are improved citations, trending search and upcoming memory integration.

Trusting ChatGPT for ...