NVIDIA Now Controls Over 90% Of PC Graphics Card Market As Tariffs Take A Toll

NVIDIA is absolutely dominating the PC graphics card market. We already knew this, of course, but according to the latest market audit by Jon Peddie Research (JPR), NVIDIA's lead has grown to new heights to the point where virtually every add-in board (AIB) is a GeForce product. As in, NVIDIA's graphics cards now account for 94% of all AIBs in the wild.

That translates to greater than 9 out of every 10 graphics cards, to put it in a slightly different context. It might even be higher than reported, as JPR's results reflect the tally from the fourth quarter of 2025, and we're now just a few weeks away from closing up the first quarter of 2026.

It's also possible that NVIDIA could have given up some ground to start 2026, though not likely if going by recent trends. That 94% figure is up from ...