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NVIDIA Launches GeForce RTX 40 Series With DLSS 3


NVIDIA on Tuesday announced the long-awaited GeForce RTX 40 Series of GPUs powered by NVIDIA’s new 4nm Ada Lovelace Architecture, the 3rd generation of RTX and DLSS 3 technology. The line-up includes the NVIDIA GeForce RTX 4090, RTX 4080 16GB and RTX 4080 12GB graphics cards.

According to the company, the RTX 40 Series delivers massive generational leaps in performance and efficiency and represents a new era of real-time ray tracing and neural rendering, which uses AI to generate pixels.

“The age of RTX ray tracing and neural rendering is in full steam, and our new Ada Lovelace architecture takes it to the next level,” said Jensen Huang, NVIDIA’s founder, and CEO, at the GeForce Beyond: Special Broadcast at GTC 2022.

“Ada provides a quantum leap for gamers and paves the way for creators of fully simulated worlds. With up to 4x the performance of the previous generation ...


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