Numbers Don’t Lie But They Can Quietly Kill Your Startup Pitch

If you’re building something worth pitching, you need to know your numbers. Too many founders get ghosted by investors simply because they couldn’t walk through their unit economics.

If you’re building something worth pitching—something more than a glorified hobby with a login screen—you need to know your numbers. Not "I’ll get back to you" know them. I mean know them like you know your co-founder’s coffee order.

I’ve worked inside innovation teams at one of the world’s largest financial institutions. And I’ve watched too many founders—smart, legit, ambitious—get ghosted by investors simply because they couldn’t walk through their unit economics.

It’s not personal. It’s math.

So here it is:
10 numbers that’ll either carry your pitch or quietly kill it—explained like a real person would, with ...