Nothing CEO Hints At US Launch Onslaught To Challenge Apple And Samsung

London-based Nothing has confirmed a new strategy for the U.S. smartphone market that could take the fight directly to the likes of Apple, Samsung, and Google. The upcoming Nothing Phone (3) flagship won't be sold via beta programs (and have gimped cell network support), but it will now be supported by all major service providers AND be sold through Amazon (and Best Buy, for our Canadian neighbors).

Carl Pei, CEO of Nothing, confirmed this pivotal expansion in a recent interview with TechCrunch, emphasizing the company's long-term vision for the U.S. market. Pei exclaimed that "Phone (3) is not just another launch. It is a signal of where we are as a company." Pei acknowledged the dominance of two major players in the U.S. smartphone landscape but expressed confidence that many consumers are "hungry for something different."

Historically, acquiring Nothing phones in the U.S. has ...