Nearly all creators admit they use AI tools for work - so is this the end of true creativity?

• Adobe finds 86% of creators use GenAI in their workflows
• Many are preparing for agentic AI, but are still worried about AI models using their data for training
• High costs and unreliable quality are still pain points for some

Adobe has found more than four in five (86%) global creators use generative AI in their workflows, with nearly as many (81%) agreeing it helped them make content they couldn’t have made otherwise.

Of the 16,000 survey participants, 85% agreed AI has positively impacted the creator economy, suggesting there’s minimal fear over job displacement within this field.

Editing, upscaling and enhancing media was found to be the most common use case (55%), with generating new assets (52%) coming in second place. Rounding up the top three use cases was ideation and brainstorming (48%).