More than half of new content is AI-generated now, report finds

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ZDNET's key takeaways 

• Over half of published articles are AI-generated. 
• However, the percentage of AI-generated articles is plateauing. 
• AI-generated articles don't perform well in search.

You aren't imagining it: There is more AI slop on the internet. In fact, half of the articles you're coming across are AI-generated according to SEO firm Graphite, which found that over half of the written content on the internet is produced by AI. 

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Human writers seemed to be losing the battle against AI, with AI-generated articles slightly overtaking human-written articles between November 2024 and March 2025, according to raw data. In January 2025, that data found AI-generated articles peaked at 55%. 

However, the proportion of AI-generated articles has remained "relatively stable," according to Graphite. The ...