When Nick Jeffery became Vodafone UK CEO back in September 2016, he had a lot on his plate.
Jeffery first joined the company in 2004, spending the best part of a decade as CEO of the Group’s Enterprise division during which he handled the £1 billion acquisition and integration of Cable & Wireless.
When the call came for him to take the top job, Vodafone was struggling with a challenging regulatory environment and fierce competition. Margins were being squeezed and the operator’s reputation was taking a battering after a billing debacle that saw it fined £4.6 million.
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A great 12 months
It wasn’t quite desperate times for one of the original pioneers of mobile communications, but there was work to be done if the Newbury-based operator was to take advantage of the new era ...
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