Tech »  Topic »  Mobile Industry Awards 2020: Vodafone UK CEO Nick Jeffery is our Person of the Year

Mobile Industry Awards 2020: Vodafone UK CEO Nick Jeffery is our Person of the Year


When Nick Jeffery became Vodafone UK CEO back in September 2016, he had a lot on his plate.

Jeffery first joined the company in 2004, spending the best part of a decade as CEO of the Group’s Enterprise division during which he handled the £1 billion acquisition and integration of Cable & Wireless.

When the call came for him to take the top job, Vodafone was struggling with a challenging regulatory environment and fierce competition. Margins were being squeezed and the operator’s reputation was taking a battering after a billing debacle that saw it fined £4.6 million.

A great 12 months

It wasn’t quite desperate times for one of the original pioneers of mobile communications, but there was work to be done if the Newbury-based operator was to take advantage of the new era ...


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