Microsoft Reveals Fate Of Xbox As Major Retailers Step Back From The Console

It has been a tumultuous month for the Xbox brand. In the face of near-simultaneous price hikes on Xbox consoles and Xbox Game Pass Ultimate, reports indicate that retailers like Costco are not only putting existing Xbox consoles on clearance pricing, but have no intentions of restocking them. This, as well as rumors of Xbox going third party and giving up on the console race entirely, are ringing doomsday bells for the brand, but there is still some nuance here and other information to consider.

Back in June, Microsoft announced that AMD would still be powering its next-generation hardware, confirming that another generation of Xbox consoles (at least one of them) is still on the horizon.

But times are certainly still dire for the Xbox brand. These price hikes are a response to tariffs, not market demand. And while the reports of Costco dropping Xbox consoles entirely do stem from ...