Micron ditches consumer memory brand Crucial to chase AI riches

The lure of AI spending was too much for Micron to ignore. On Wednesday, the US chipmaker announced it's abandoning its Crucial memory and storage lineup to bolster its supply of enterprise-focused chips, including those used in AI systems.

"The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments," Sumit Sadana, EVP and chief business officer at Micron, said in a canned statement.

Micron will continue shipping Crucial products through the end of February 2026 and will continue to provide warranty service and support for the products after that date.

While the Crucial brand may be on death's door, there's still a chance your next laptop, prebuilt desktop, or workstation could end ...