Meta will soon use AI chats for ad targeting because of course it will

Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be used to "personalize the content and ads" that people see across apps like Facebook and Instagram.

The "feature" goes into effect on December 16 and Meta will start sending out in-product notifications and emails about the move on October 7. The company says this change is coming to "most regions" throughout the world, but the launch won't impact the EU and South Korea at first.

Meta gives an example of a user talking with an AI chatbot about hiking and then seeing ads about, you guessed it, hiking. "As a result, you might start seeing recommendations for hiking groups, posts from friends about trails or ads for hiking boots," it wrote in a blog post.

"People's interactions ...