Mention AI in earnings calls ... and watch that share price leap

Readers may have noticed there's a great deal of interest in AI at the moment but can the merest mention of those two letters drive up a company’s share price? The answer seems to be yes.

Here at The Register, we’ve seen a noticeable uptick in the number of PR pitches involving artificial intelligence, whether that is products for creating or running AI models, AI services, or AI being infused into existing tech like pixie dust sprinkled everywhere in an attempt to add some pizzazz to a jaded portfolio.

Everyone, it seems, is very keen to jump on the bandwagon to such an extent that it's starting to put us in mind of the South Sea Bubble or the tulip mania of the Dutch Republic. However, there is perhaps method in the tech execs' madness.

According to stock market research outfit WallStreetZen, companies that mentioned AI ...