Many companies are only hiring "responsible AI" jobs to boost their image

• Report claims mentions of "responsible AI" (and similar) are on the rise in job adverts
• Legal, education, mathematics and R&S are using the terms the most
• Regulatory pressure might not be influencing the trend – could it just be a keyword?

New data from Indeed claims that despite stronger regulations, corporate image and branding are primarily driving responsible AI mentions in job ads – not policy compliance.

The job platform's analysis – which searched for terms like “responsible AI," “ethical AI," “AI ethics," “AI governance” and “AI – found there was a weak correlation (0.21) between national AI regulation strength and responsible AI mentions in job postings.

Human-centered occupations in legal, education, mathematics and R&D were among the most likely sectors to be using such terms, with tech firms more likely to discuss AI more broadly.