MacBook Neo hands-on: Apple build quality at a substantially lower price

NEW YORK CITY—Whether you’re talking about the iBook, MacBook, or MacBook Air, Apple’s most basic laptops have started at or within $100 of the $1,000 price point for over 20 years. Sure, the company had quietly been testing the waters with a Walmart-exclusive M1 MacBook Air configuration for several years, first at $699 and then at $599. But as far as what Apple would actively advertise and offer on its own site and in its own retail stores, we’ve never seen anything for substantially below $1,000.

The new MacBook Neo changes that. Apple has experimented with lower-cost products before, most notably with the $329 and $349 iPads and the old $429 iPhone SE. But this is the first time it has used that strategy for the Mac. The Neo starts at $599 for a version with 256GB of storage and no Touch ID sensor ...