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Loki and the Return of Appointment Television


Not since Game of Thrones have audiences really cared about watching something right when it airs. Thanks to a recent spate of streaming hits, that seems to be changing.

Photograph: ©Marvel Studios 2021/Chuck Zlotnick

The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to Twitter.

Earlier this week, an old joke surfaced on Twitter. In the countdown to the release of Disney+’s latest Marvel show, fans began tweeting that they were staying “up all night to get Loki.” This riff on the Daft Punk (Daft Pun-k?) track “Get Lucky” has been around since at least 2013, when Loki star Tom Hiddleston sang it with a reporter at a press junket for Thor: The Dark World. But these days, it seems even more apt. Considering Disney ...


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