Logitech CEO says AI devices are just "solutions looking for a problem"

• Logitech CEO Hanneke Faber dismissed standalone GenAI hardware as unnecessary
• She advocates embedding AI into existing products, like Logitech webcams and MX Master 4 with Copilot integration
• Competing approaches include Ray-Ban’s Meta Gen 2 Smart Glasses and Plaud’s NotePin AI recorder

For Hanneke Faber, the Chief Executive Officer (CEO) of Logitech, putting Generative Artificial Intelligence (GenAI) into standalone hardware is just a “solution looking for a problem that doesn’t exist.”

Logitech is a Swiss PC peripherals manufacturer, building keyboards, mice, and other components, and its CEO made these regards in a recent Bloomberg interview. She said it in the context of the Humane AI Pin and Rabbit R1 - two hardware gadgets that were released in the last year and that were met with a fair bit of criticism.

These products were supposed to replace the smartphone in some regards, but apparently failed by being ...