Lamborghini teams up with Motorverse on Fast ForWorld Web3 racing game

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Lamborghini and Animoca Brands’ division Motorverse have teamed up to include the car maker’s iconic vehicles in the Fast ForWorld Web3 racing game.

The collaboration hopes to shape the future of immersive brand engagement in the automotive industry. The pair will combine their digital and physical ecosystems to deliver groundbreaking experiences and extended loyalty for fans and customers.

This partnership marks Automobili Lamborghini’s first interoperable blockchain-based implementation of their iconic vehicles in gaming. The collaboration is aimed at ...