Klarna Enters the Suddenly Bustling MVNO Space With Mobile Phone Service

The financial company is launching its own wireless service, joining the Trump Organization and the SmartLess podcast, other recent entrants to the business space.

Klarna, the Swedish buy-now-pay-later financial services company, is introducing a mobile phone plan the company says it will promote to its 25 million US customers. 

Klarna is partnering with Gigs, a San Francisco company that provides MVNO (mobile virtual network operator) services, allowing companies to create their own wireless brands. MVNOs seem suddenly popular: in the last week, the Trump Organization launched Trump Mobile with its own gold phone on the way and the popular SmartLess podcast, featuring actors Jason Bateman, Will Arnett and Sean Hayes, also set up shop as a wireless provider.