Just say no to NO FAKES Act, EFF argues

The Electronic Frontier Foundation (EFF) says the revised version of the NO FAKES Act, reintroduced in April, would be a disaster for free speech and innovation if signed into law.

The bill [PDF] aims to address valid concerns about AI-generated audio and visual replicas of people in the wrong way, the EFF argues, by establishing a new intellectual property right over one's image, rather than a privacy right that would deter unauthorized AI replicas, among other purported flaws.

The new right would incentivize a market for monetizing the simulation of dead celebrities and would lead to more litigation, the EFF argues.

And the associated takedown requirement, the rights group claims, would put the distribution of AI software tools at risk, would encourage overly broad content removal, would make unmasking online content creators easier, and would cement the power of incumbents with compliance costs that startups couldn't easily afford ...