I've reviewed every iPhone 17 model, and my advice is something different this year

With Apple upgrading the base iPhone 17, redesigning both Pro models, and launching the all-new iPhone Air, this might be the hardest year yet to choose. Here's how I'm deciding.

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The idea of "tyranny of choice" says that having a set of good choices is supposed to let everyone find exactly what makes them most happy, but the reality is that having so many good choices can often lead to anxiety, indecisiveness, and discontent. If we apply this concept to the iPhone 17 lineup, then Apple is quite the tyrant this year.

After all, the base model iPhone 17 is more pro than ever and offers the best value-for-money in 2025. The ...