It’s time for an AI -triggered correction – and many of you will feel the pain

Your email inbox and text messages are likely getting choked with entreaties from application software vendors, consultants, integrators, MSPs, offshore developers, etc. They all want you to know that:

• AI really is REAL, it’s here and they can help you on your AI journey
• If you don’t hurry, you’ll miss the boat and that could be devastating to your firm’s competitive standing
• With the power of generative-AI, Agentic-AI and AI powered algorithms, AI will change every process, application, job, UX and more in your firm
• Your personal career progression absolutely depends on you being AI-literate, AI-native and an AI-change agent.

Manufactured urgency

I promise this won’t be diatribe on AI marketing but let’s set the context for the correction. AI market messaging is currently over the top, hyperbolic and feels very much like automobile television advertising. Just slip in ‘AI’ into these tired, tried ...