Is Spotify the new Amazon? The platform now lets you buy physical books from the app – and its new Page Match tool lets you sync your audio books with the printed version

• Spotify vs Amazon rivalry intensifies as the music streaming service rolls out more upgrades for audiobooks
• As well as its new Page Match tool, it's partnering with Bookshop.org allowing you to purchase physical books through the app
• It aims to support independent book retailers, but we don't know what percentage Spotify will take with each transaction

Spotify has more audiobook upgrades on the way, and in addition to the launch of its new Page Match tool the company is partnering with Bookshop.org – allowing you to purchase physical books through the streaming service, in what looks like a strategic move to compete with Amazon.

Similar to Amazon’s Whispersync function, which allows you to switch between your Kindle eBook and its audiobook version on Audible, Page Match is a “first-of-its-kind feature that enables readers to seamlessly switch between a printed or e-book and its ...