Is HubSpot's deep research connector for ChatGPT a game-changer for SMBs? Here's why it might be

If you are a HubSpot customer, then you know its stated commitment to leveraging AI to help businesses work smarter with their data. That commitment now extends further with the announcement of the first CRM deep research connector for ChatGPT.

Companies store a lot of customer data in HubSpot. From marketing and sales contact data to customer data, depending on the subscription(s) they have. They can build reports to view that data in different ways, and they can ask Breeze AI questions about that data. But what they can't do is truly dive deep into the data as a whole and perform in-depth research and analysis, and that is what this new integration with ChatGPT's deep research is meant to provide.

To use the connector, a HubSpot Admin or a user with App Marketplace permissions must first set it up on their account. Once that’s done ...