Is G2 becoming too powerful for the software market?

The software industry is increasingly questioning the growing influence of G2 following its agreement to acquire Capterra, Software Advice, and GetApp from Gartner. The deal, announced in late January and expected to close in Q1 2026, consolidates several of the most influential B2B software discovery platforms under a single owner .

How big is G2’s footprint after the acquisition?

According to G2’s own disclosures, the combined group will host around 6 million verified software reviews and reach more than 200 million software buyers annually across thousands of categories.

Individually, the platforms already commanded significant scale:

• G2 reports over 3 million verified reviews on its platform
• Capterra publicly states it hosts more than 2.5 million reviews across business software categories
• Software Advice and GetApp, both part of Gartner Digital Markets, contribute additional large review inventories, though Gartner does not break out exact figures per site

In terms of influence ...