iPhone 17 Air To Headline Apple's Launch Event But Will It Be A Hit?

Apple is preparing to unveil its next generation of mobile and wearable products at its "Awe Dropping" (groan) event, set to take place tomorrow, September 9. While many are anticipating a launch with hardware improvements that may seem incremental in the short term, all eyes are on a single device that could mark a new direction for the company: the ultra-slim iPhone 17 Air.

As it stands, the so-called iPhone 17 Air—believed to replace the Plus model—is expected to be Curpertino's thinnest smartphone ever, with a profile measuring 5.5 millimeters thin, excluding the raised camera bump. Of course, in order to achieve this level of svelte; some tradeoffs had to be made. The new phone will feature a single 48-megapixel rear camera and small battery. Even the base iPhone 17 is expected to sport dual rear cams and markedly greater endurance.

Still, for those willing to ...