Intel finds its Zen undercutting AMD with Arrow Lake refresh

Intel has a new strategy for shoring up its eroding market share: Offering PC buyers more cores per dollar than arch-rival AMD in a refresh of its Arrow Lake range.

Chipzilla, on Wednesday, revealed a tool it thinks can make that happen, the Core Ultra 200S Plus lineup, which now offers up to 24 cores for a hair under $300 or 18 cores for just shy of $200. This is at a time when AMD's eight-core Ryzen 7 9700X and six-core Ryzen 5 9600X will run you $299 and $199, respectively.

It's almost like we've seen this strategy before, only back then it was AMD who was making the most-cores-per-dollar pitch to discerning PC buyers, even if those cores were weaker individually than Chipzilla's best. My, my how the times have changed.

Not all of Intel’s new cores are created equal. The new chips blend ...