Instagram launches a Fire TV app for Reels

Have you ever just wished you could watch Instagram Reels right on a TV? Maybe? Well, if so, you're in luck. Meta has launched an Instagram app exclusively on Fire TV. It will be solely for "short-form video content," so Reels. TikTok launched an app on Fire TV in 2020 before rolling it out to other platforms.

Instagram and Fire TV users can download the former through Amazon's App Store. It can either link to an existing account or have a separate account just for TV. The app can hold up to five different Instagram accounts — and time spent factors into any limits on teen accounts.

"Our mission is to get you to the world’s best content fast, and we’re thrilled to welcome Instagram to Fire TV," Fire TV vice president, Aidan Marcuss, said in a statement. "We’re committed to keep pushing the boundaries ...