Instagram Blend Is Supposed to Bring Us Closer, But It’s Doing the Opposite

Instagram has rolled out its new *Blend* feature that sits right inside your DMs. It allows you and your friends to create a shared feed of Instagram Reels, curated based on content suggestions specific to each individual. Instagram has a long history of "borrowing" features from other platforms.

Doesn’t it feel good (or a bit special) when someone sends you a reel or a meme? I mean - they saw something, they thought of you, and pressed that share button.

That small moment of connection, that split second, where your friend paused their scrolling because something reminded them of you, is exactly what Instagram's new Blend feature is quietly erasing.

And honestly, I am NOT impressed.

What Is Instagram Blend?

FYI, Instagram has rolled out its new "Blend" feature that sits right inside your DMs.

It allows you and your friends to create ...