Inside the firm turning eerie blank streaming ads into useful nonprofit messages

DENVER—Ads shown while you're streaming shows or movies are disruptive enough. But there's something uniquely eerie about what you see when a connected TV (CTV) platform fails to sell ad inventory. You may get a black screen accompanied by ethereal music or a confusing thumping beat, alongside a graphic that says something like, "We'll be right back."

Not only are streamers being forced to endure more ad time than ever, but that time doesn't even always benefit streaming platforms or advertisers. For the past six months, AdGood has been working to turn that blank, wasted ad space into messaging for good by helping nonprofits buy ad space for cheap.

During the StreamTV Show in Denver this week, Ars spoke with Kris Johns, CEO and founder of AdGood, a 501(c)(3) nonprofit that sells unused, CTV ad space to other nonprofits. AdGood sells unfilled, sometimes ...