Inside a Dark Adtech Empire Fed by Fake CAPTCHAs

Late last year, security researchers made a startling discovery: Kremlin-backed disinformation campaigns were bypassing moderation on social media platforms by leveraging the same malicious advertising technology that powers a sprawling ecosystem of online hucksters and website hackers. A new report on the fallout from that investigation finds this dark ad tech industry is far more resilient and incestuous than previously known.

In November 2024, researchers at the security firm Qurium published an investigation into “Doppelganger,” a disinformation network that promotes pro-Russian narratives and infiltrates Europe’s media landscape by pushing fake news through a network of cloned websites.

Doppelganger campaigns use specialized links that bounce the visitor’s browser through a long series of domains before the fake news content is served. Qurium found Doppelganger relies on a sophisticated “domain cloaking” service, a technology that allows websites to present different content to search engines compared to what regular ...