I tested the Sony Bravia 8 II OLED TV, and I don’t think Samsung and LG have anything to worry about

The Sony Bravia 8 II is the company’s top OLED TV for 2025, and at $3,500 / £2,999 / AU$3,999, it’s priced at the level you’d expect for a flagship Sony TV.

The Sony Bravia 9, the company’s flagship mini-LED model, was one of the best TVs I reviewed in 2024, so I was very curious to get my hands on Sony’s new flagship OLED. A main reason was that Sony had claimed the new model would be 150% brighter than its Sony Bravia 8 predecessor, an advancement made possible by the company’s switch from a standard W-OLED panel, the type used in last year's Bravia 8, to a QD-OLED panel for the Bravia 8 II.

While our Sony Bravia 8 OLED review was positive overall, the TV’s peak brightness measured significantly below what we’d seen ...