I tested Samsung and LG's cheapest OLED TVs side-by-side to see which TV comes out on top – here's what happened

LG and Samsung have been locked in an OLED TV battle for a number of years, ever since Samsung reentered the OLED TV market in 2022 with the Samsung S95B.

Samsung has since been our TV of the year winner for two years in a row, with the Samsung S90C taking the crown in 2023 and the Samsung S95D taking the title in 2024. Even so, several LG OLED models still sit on our list for the best OLED TV.

I’ve already tested both brands' 2025 flagship models, the LG G5 and Samsung S95F, side-by-side. Recently, however, I also had the chance to do a side-by-side test of their entry-level OLEDs, the LG B5 and Samsung S85F.