I know an e-scooter would be perfect for commuting – it’s a shame it’s (mostly) illegal for me to ride one

Since trying Segway’s 2025 range at CES earlier this year, I knew that an e-scooter could be perfect for my commuting needs. I’m feeling even more confident about that after giving Pure Electric’s electric scooters a ride at IFA 2025, with my only hurdle now being the UK government regulations.

Pure Electric is a UK-based brand that designs beautiful, forward-facing e-scooters alongside more traditionally designed models where you ride one foot in front of the other.

In an interview, the Pure founder, Adam Norris, explained to me that the forward-facing design is more natural to people – “Look at everyone standing around here,” he said, gesturing at the folks at the IFA test track, “we naturally stand straight-on, so why shouldn’t an e-scooter offer the same stance?”