“Humans and AI will coexist and they'll super power each other” - Are you ready for the AEO revolution?

Search engine optimization, or SEO, is a huge part of modern business. SEO refers to the ways in which organizations curate their content to engage audiences through search engines (like Google).

Whether organizations like it or not, the practice dictates a lot of the ways in which content is written and formatted, and firms are often at the mercy of search engine preferences. Many companies have entire teams dedicated to their SEO, but they might have to make room for some new roles.

TechRadar Pro attended Hubspot’s Inbound conference, and we spoke to Hubspot’s Amanda Kopen, manager of AI search and interactive experiences to find out just how different digital marketing might look in the near future.