How VideoAmp uses Amazon Bedrock to power their media analytics interface

This post was co-written with Suzanne Willard and Makoto Uchida from VideoAmp.

In this post, we illustrate how VideoAmp, a media measurement company, worked with the AWS Generative AI Innovation Center (GenAIIC) team to develop a prototype of the VideoAmp Natural Language (NL) Analytics Chatbot to uncover meaningful insights at scale within media analytics data using Amazon Bedrock. The AI-powered analytics solution involved the following components:

• A natural language to SQL pipeline, with a conversational interface, that works with complex queries and media analytics data from VideoAmp
• An automated testing and evaluation tool for the pipeline

VideoAmp background

VideoAmp is a tech-first measurement company that empowers media agencies, brands, and publishers to precisely measure and optimize TV, streaming, and digital media. With a comprehensive suite of measurement, planning, and optimization solutions, VideoAmp offers clients a clear, actionable view of audiences and attribution across environments, enabling them to make smarter media ...