How to watch the Sony Honda Afeela CES 2026 press conference

Sony's CES 2026 press conference is just days away, but this year has a twist: Instead of an overview of Sony's electronics, video game and Hollywood studio plans for the new year, the presser will apparently have a more narrow focus: electric vehicles. That's because the traditional end-of-press-day slot isn't just Sony, but rather Sony Honda Mobility — the joint venture responsible for the Afeela 1 electric car that has been showcased at CES for the better part of a decade. This year, however, we'll also apparently get to see a an all-new concept model at the event, too.

How to watch the Sony Afeela CES 2026 press conference

The event will be streamed live from Las Vegas on Monday, January 5 at 8PM ET via the Afeela official YouTube channel. (We'll embed the stream here once it appears on the channel.)

What to expect ...