How to watch the Hisense CES 2026 presentation live

Hisense is perhaps best known for its budget-friendly electronics and appliances, like TVs and refrigerators. But at CES 2025, the China-based company showed its high-end chops with a massive 136-inch micro LED TV, which recently became available for a whopping $100,000. So what's on deck for this year's show? New leadership, for starters.

The company has two new hires, including Chief Marketing Officer Sarah Larsen and Chief Commercial Officer James Fishler. In a press release, Hisense said Fishler's experience in home entertainment, appliances and HVAC is important as the company "builds toward a milestone 2026 and its presence at CES."

We'll give you a rundown of what to expect during Hisense's presentation and how you can watch it.

How to watch

Hisense will have a livestream available on Monday, January 5 at 1PM ET on its website. We ...