How to watch the first-ever Lego CES 2026 press conference live

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

The Lego Group is set to host its very first press conference at CES 2026 — but exactly what it plans to unveil is still under wraps. The iconic toy brick maker has offered no clues about what's on the agenda, leaving speculation wide open, from new video games to Formula 1 race cars.

Here's how you can watch Lego's presentation at CES, along with what we think the company could reveal.

How to watch The Lego Group's CES 2026 press conference

The Lego CES press conference is scheduled for Monday, January 5 at 1PM ET. While Lego and the Consumer Technology Association haven't yet provided the details, we expect that the press conference will be available as a ...