How to watch the first-ever Lego CES 2026 press conference live

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

The Lego Group is hosting its first-ever press conference at CES 2026 – but what the company is going to announce remains a mystery. While the huge toy brick creators haven't given any hints as to what they'll be showcasing, the possibilities run the gamut from new video games to Formula 1 race cars.

Here's how you can watch Lego's presentation at CES, and what we might expect to see.

How to watch The Lego Group's CES 2026 press conference

The Lego CES press conference is scheduled for Monday, January 5 at 1PM ET. While Lego and the Consumer Technology Association haven't yet provided the details, we expect that the press conference will be available as a livestream ...