How to watch the Bosch CES 2026 press conference live

The German engineering and tech giant will discuss how it's bridging the physical and digital gap with people-centric tech.

You may know Bosch as a home appliance brand (via its partnership with Siemens), but the German multinational is generally more focused on providing underlying technology and engineering solutions to auto, home and manufacturing partners across the globe. It's fitting, then, that much of what it's showing off at CES 2026 is more intended to be licensed to other companies versus Bosch-branded products you'll be seeing on store shelves.

Case in point is Bosch's automotive plans at CES. The company will present "AI in the car," or more specifically, in the cockpit of the car. "Bosch's AI-powered cockpit makes driving more comfortable, intuitive, and safer for all occupants," Bosch board member Markus Heyn said in ...